A PERFECT BLEND OF STYLE

AND SUBSTANCE

The Range Rover eyewear collection seamlessly combines elegance, style, and performance—hallmarks of the high-fashion vehicles the brand is known for. Crafted from premium materials such as Japanese-sourced titanium and bio-acetate, each frame reflects precision and luxury.

Bio-acetate frames are designed for universal fit, featuring adjustable nose pads that adapt comfortably to all face shapes. They are made from recycled materials and come in sophisticated shades like black, demi-amber, and rich tortoiseshell. The Japanese titanium frames are exceptionally lightweight and comfortable, offered in refined tones such as gray with blue and black with orange.

Range Rover Sunglasses embody the brand’s signature design DNA. While the Range Rover was officially launched in 1970, the concept was envisioned in 1951 as a larger evolution of the Land Rover Series. That same year, Land Rover was awarded a Royal Warrant by King George VI. Half a century later, in 2001, it received the Queen’s Award for Enterprise in recognition of its outstanding contribution to international trade. Today, Range Rover remains an icon of excellence.

Just like the automobiles, the sunglasses are made with the highest quality materials and cutting-edge techniques. The collection features Mazzucchelli acetate in luxurious hues like premium gloss black and striated brown. Range Rover’s innovation extends to the use of 100% pure Japanese titanium and distinctive design elements such as perforated leather-wrapped top bars, laser-etched branding, and bevelled twin hinges with refined interior detailing. Each frame is a designer’s interpretation of iconic shapes, elevated with a sense of luxury.

Staying true to its driving heritage, the collection is equipped with advanced NXT® Polarized lenses. These lenses deliver high-definition vision, enhanced color clarity in all lighting conditions, and full UV protection. They are super-lightweight, impact-resistant, and treated with hydrophobic, oleophobic, and anti-reflective coatings for maximum performance and comfort.

Key Features of the Range Rover Optical Collection

  • Sleek and Modern Design
    From timeless round styles to bold rectangular silhouettes, the collection offers a variety of contemporary looks.

  • Lightweight Comfort
    Crafted from ultra-light titanium, the frames are designed for all-day wear without sacrificing comfort.

  • Precision Engineering
    Every element—from hinges to lens contours—is meticulously engineered for optimal fit and durability.

  • Luxurious Finishes
    Premium materials and fine detailing ensure each frame reflects the brand’s commitment to superior craftsmanship and style.

FROM VEHICLES TO VISION:

LAND ROVER EYEWEAR JOURNEY

The Land Rover Eyewear collection debuted in 2017 and, like the vehicles, quickly gained global recognition.

From sleek stainless-steel frames to retro-inspired round models, the collection offers a comprehensive and dispenser-friendly range. The British design team behind the eyewear brings extensive, award-winning experience from across the industry. Their deep understanding of the market contributes to the collection’s versatility and success.

Just like Land Rover vehicles, these frames reflect cutting-edge innovation, incorporating sustainable and premium recycled materials, trend-forward colour palettes, and custom-made components that stay true to the brand’s identity.

EVERYDAY STYLE WITH ADVENTUROUS SPIRIT

Designed with a "wear every day, wear everywhere" ethos, each frame blends iconic Land Rover styling with premium materials and rich textural finishes. These include sustainable bio-acetates and recycled metals, which not only enhance the aesthetic appeal but also provide a tactile experience.

To align with traditional male purchasing habits, the collection embraces a refined masculine aesthetic. Branding is understated and elevated through micro detailing, while the colour palettes drawn from inspiring landscapes are thoughtfully harmonized across the full brand portfolio.

Only the highest-quality components are used, including premium elements made in Germany and Italy. These materials distinguish the frames in both construction and quality.

In keeping with the brand’s sustainability goals, all eco-conscious Land Rover Eyewear models include biodegradable demo lenses and frame bags. Case materials are also being transitioned to recycled plastic (r-PET), significantly reducing the use of single-use plastics and lowering the overall carbon footprint of the collection.

Harley-Davidson Eyewear is a premium lifestyle eyewear collection inspired by the iconic motorcycle brand. The collection includes prescription frames, sunglasses, and performance riding sunglasses designed for riders and Harley enthusiasts.

Key Features

  • Bold, masculine styling inspired by Harley-Davidson motorcycles.

  • Durable materials including acetate, stainless steel, carbon fiber, aluminum, TR90, and Ultem.

  • Signature Harley-Davidson details such as the Bar & Shield logo, metal rivets, and motorcycle-inspired temple designs.

  • Larger eye sizes and longer temples on many men's models for improved comfort.

  • Available in both optical frames and sunglasses.

Max Mara Eyewear is the luxury eyewear collection of the Italian fashion house Max Mara. Since 2020, the eyewear collections have been designed, manufactured, and distributed worldwide by Marcolin under a global licensing agreement.

Brand Positioning

  • Country of origin: Italy

  • Target customer: Sophisticated, professional women who appreciate timeless luxury rather than trend-driven fashion.

  • Style: Elegant, feminine, minimalist, and contemporary.

  • Price segment: Premium luxury eyewear.

Max Mara Eyewear is recognized for:

  • Soft geometric shapes

  • Elegant oversized silhouettes

  • Premium acetate and lightweight metal construction

  • Neutral and sophisticated color palette

  • Comfortable all-day wear

  • High-quality craftsmanship made in Italy by Marcolin.

MAX&Co. Eyewear is the contemporary women's eyewear brand of the MAX&Co. fashion label, part of the Max Mara Fashion Group. The eyewear collection is designed, manufactured, and distributed worldwide by Marcolin under an exclusive global licensing agreement that has been extended through 2030.

Brand Positioning

  • Target customer: Fashion-conscious women, typically aged 25–45.

  • Style: Contemporary, feminine, colorful, and versatile.

  • Positioning: Premium accessible luxury, below Max Mara but above mass-market fashion brands.

  • Design philosophy: Italian fashion with bold colors, clean lines, lightweight construction, and everyday wearability.

Collection Highlights

  • Optical frames in acetate, stainless steel, and lightweight metal.

  • Fashion-forward sunglasses with cat-eye, geometric, oval, and oversized shapes.

  • Bright color palettes and distinctive temple details inspired by the MAX&Co. logo.

  • Many models are available in Asian-friendly sizes depending on the market.

Jaguar Eyewear is a premium German designed eyewear brand inspired by the design philosophy of the Jaguar automobile marque. The collection is aimed at professionals who appreciate refined styling, performance, and high-quality craftsmanship.

Brand Positioning

  • Segment: Premium lifestyle/business eyewear

  • Target customer: Men aged 35–65

  • Design language: Elegant, sporty, and timeless

  • Price positioning: Mid-premium to premium

Design Characteristics

  • Lightweight titanium and premium acetate construction

  • Clean, masculine styling

  • Automotive-inspired details such as temples and hinges

  • Comfortable fit suitable for all-day wear

  • Optical frames and sunglasses available

Materials

  • Japanese or premium titanium

  • High-grade acetate

  • Stainless steel

  • Adjustable nose pads on many models for improved comfort

Strengths

  • Strong recognition among customers who appreciate luxury automotive brands

  • Excellent build quality

  • Conservative styling that ages well

  • Comfortable for business and everyday use.