A PERFECT BLEND OF STYLE AND SUBSTANCE

The Range Rover eyewear collection seamlessly combines elegance, style, and performance—hallmarks of the high-fashion vehicles the brand is known for. Crafted from premium materials such as Japanese-sourced titanium and bio-acetate, each frame reflects precision and luxury.

Bio-acetate frames are designed for universal fit, featuring adjustable nose pads that adapt comfortably to all face shapes. They are made from recycled materials and come in sophisticated shades like black, demi-amber, and rich tortoiseshell. The Japanese titanium frames are exceptionally lightweight and comfortable, offered in refined tones such as gray with blue and black with orange.

Range Rover Sunglasses embody the brand’s signature design DNA. While the Range Rover was officially launched in 1970, the concept was envisioned in 1951 as a larger evolution of the Land Rover Series. That same year, Land Rover was awarded a Royal Warrant by King George VI. Half a century later, in 2001, it received the Queen’s Award for Enterprise in recognition of its outstanding contribution to international trade. Today, Range Rover remains an icon of excellence.

Just like the automobiles, the sunglasses are made with the highest quality materials and cutting-edge techniques. The collection features Mazzucchelli acetate in luxurious hues like premium gloss black and striated brown. Range Rover’s innovation extends to the use of 100% pure Japanese titanium and distinctive design elements such as perforated leather-wrapped top bars, laser-etched branding, and bevelled twin hinges with refined interior detailing. Each frame is a designer’s interpretation of iconic shapes, elevated with a sense of luxury.

Staying true to its driving heritage, the collection is equipped with advanced NXT® Polarized lenses. These lenses deliver high-definition vision, enhanced color clarity in all lighting conditions, and full UV protection. They are super-lightweight, impact-resistant, and treated with hydrophobic, oleophobic, and anti-reflective coatings for maximum performance and comfort.

Key Features of the Range Rover Optical Collection

• Sleek and Modern Design
  From timeless round styles to bold rectangular silhouettes, the collection offers a variety of contemporary looks.

• Lightweight Comfort
  Crafted from ultra-light titanium, the frames are designed for all-day wear without sacrificing comfort.

• Precision Engineering
  Every element—from hinges to lens contours—is meticulously engineered for optimal fit and durability.

• Luxurious Finishes
  Premium materials and fine detailing ensure each frame reflects the brand’s commitment to superior craftsmanship and style.

FROM VEHICLES TO VISION: THE LAND ROVER EYEWEAR JOURNEY

The Land Rover Eyewear collection debuted in 2017 and, like the vehicles, quickly gained global recognition.

From sleek stainless-steel frames to retro-inspired round models, the collection offers a comprehensive and dispenser-friendly range. The British design team behind the eyewear brings extensive, award-winning experience from across the industry. Their deep understanding of the market contributes to the collection’s versatility and success.

Just like Land Rover vehicles, these frames reflect cutting-edge innovation, incorporating sustainable and premium recycled materials, trend-forward colour palettes, and custom-made components that stay true to the brand’s identity.

EVERYDAY STYLE WITH ADVENTUROUS SPIRIT

Designed with a "wear every day, wear everywhere" ethos, each frame blends iconic Land Rover styling with premium materials and rich textural finishes. These include sustainable bio-acetates and recycled metals, which not only enhance the aesthetic appeal but also provide a tactile experience.

To align with traditional male purchasing habits, the collection embraces a refined masculine aesthetic. Branding is understated and elevated through micro detailing, while the colour palettes drawn from inspiring landscapes are thoughtfully harmonized across the full brand portfolio.

Only the highest-quality components are used, including premium elements made in Germany and Italy. These materials distinguish the frames in both construction and quality.

In keeping with the brand’s sustainability goals, all eco-conscious Land Rover Eyewear models include biodegradable demo lenses and frame bags. Case materials are also being transitioned to recycled plastic (r-PET), significantly reducing the use of single-use plastics and lowering the overall carbon footprint of the collection.